Goal: Create a crowdfunding platform where emerging furniture designers can submit their product ideas, with the chance to be produced and sold on MADE.com

I led a team of designers, developers and creatives to deliver two beautiful, simple user experiences:

• 1. A hub for designers to upload their design ideas

• 2. A showcase of designs available for the public to back

The most complex part of this project was “How are we going to integrate a refundable deposit feature into the existing checkout flow?” It involved lots of testing - and coffee with the Lead Architect. There were multiple trips to Romania, where the Dev teams were based, to brief them on each phase of the project.

To ensure the messaging and flows were clear, we conducted multiple rounds of user testing.